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How Brands Like

Manchester United

Are Getting It Wrong

How the EA Sports Games Series could find a whole new audience

Gamers love Electronic Art’s FIFA games, and the audience is a massive global empire that most brands would envy their awareness and...

How brands like Manchester United are getting it wrong

It is so crucial that the MUFC brand innovates now, not less but more. Are you paying full attention to what and who your customer is...

Will failure define you or propel you?

The Internet is full of people talking about failure. Whereas some use the term fail often or even fail more, others seem to resent the...

Grip that steering wheel of life, put on your seat belt and push down the accelerator pedal, hard!

Have you ever had the feeling that your life could be compared to sitting in a car driving at top speed going round bends, over bumps and...

Don’t let anything stop you from having a voice in this world

We live in a world where our opinion is communicated to a global audience through social media. Sometimes what we are trying to say and...

How much time do you waste worrying about nothing?

Maybe I am different, maybe it’s just the way my mind works or maybe everyone is like me but they manage to hide it better. In my career...

Always do the things you are afraid to do

When I first started work I was extremely shy and the thought of speaking in front of people scared the living daylights out of me. When...

Is the fear of being wrong holding you back?

We live in a world where perfection is championed and anything less is frowned upon. Whether this is a business idea, our bodies, or just...

What looks like the end could in fact be a brighter beginning

Have you ever had a moment in life when everything seemed to come crashing down? I know I have, on more than one occasion in fact. It is...