Blog

How Brands Like

Manchester United

Are Getting It Wrong

3 min

How the EA Sports Games Series could find a whole new audience

Gamers love Electronic Art’s FIFA games, and the audience is a massive global empire that most brands would envy their awareness and...

4 min

How brands like Manchester United are getting it wrong

It is so crucial that the MUFC brand innovates now, not less but more. Are you paying full attention to what and who your customer is...

2 min

Will failure define you or propel you?

The Internet is full of people talking about failure. Whereas some use the term fail often or even fail more, others seem to resent the...

2 min

Grip that steering wheel of life, put on your seat belt and push down the accelerator pedal, hard!

Have you ever had the feeling that your life could be compared to sitting in a car driving at top speed going round bends, over bumps and...

2 min

Don’t let anything stop you from having a voice in this world

We live in a world where our opinion is communicated to a global audience through social media. Sometimes what we are trying to say and...

3 min

How much time do you waste worrying about nothing?

Maybe I am different, maybe it’s just the way my mind works or maybe everyone is like me but they manage to hide it better. In my career...

2 min

Always do the things you are afraid to do

When I first started work I was extremely shy and the thought of speaking in front of people scared the living daylights out of me. When...

2 min

Is the fear of being wrong holding you back?

We live in a world where perfection is championed and anything less is frowned upon. Whether this is a business idea, our bodies, or just...

2 min

What looks like the end could in fact be a brighter beginning

Have you ever had a moment in life when everything seemed to come crashing down? I know I have, on more than one occasion in fact. It is...

2 min

No Matter What You Are Going Through…You Are Not Alone.

We can often find ourselves isolated and alone through a many number of circumstances. Regardless what these circumstances are, because,...

1 min

Full Potential Can Only Be Reached With Full Commitment

The truth is we are all guilty of not living up to our full potential. There is no excuse, no blame to be placed or tear to be shed. We...

2 min

In The Darkest Moments You Need To Be Your Own Shining Light

We have all been there, some more than most, but every single individual has faced those dark, lonely moments in life where the walls...

3 min

Would A Younger You Be Happy Where You Are In Life?

Life comes down to the decisions we make. The good, bad or even the decisions we failed to make. A chance meeting with someone new, an...

2 min

You Can Be One Step Closer To Achieving Any Of Your Dreams

For every single person dreams flit in and out of our subconscious and the entire story of how our lives could be is crystal clear, so...

2 min

Every Bump In The Road Adds Character To Your Personality

You know those lines in your face? Yes, the ones that the world spends billions of dollars a year to try and conceal or remove. Well,...

2 min

Childhood Is The Great Migration That You Must Be An Individual To Survive

Every person is born an individual, unlike anyone else on earth. We have traits of our parents DNA that we mix with our own personality...

2 min

Celebrate The Things That Make You An Individual

In our society we seem to be conditioned to what we are supposed to look like, act like and even feel like. In all levels of society...

2 min

Never Regret. If It’s good, It’s Wonderful. If It’s Bad, It’s Experience.

The path we walk in this life is neither straight nor smooth. In fact sometimes it can feel more like a roller coaster than any kind of...

2 min

Remember The Compliments You Receive. Forget The Insults.

Our world is filled with an incredible variety that truly make us, as human beings, incredibly special. You can ask a room full of people...

2 min

Let Your Past Make You Better, Not Bitter.

There is not a single person on this planet that at one time or another hasn’t faced difficulties in one-way or another. Sometimes we...