


SITUATION
CityMaaS is a fast growing tech start up that delivers inclusive technology for the disabled community. They work hard to bridge the gap between businesses and the disabled community which is a sector worth over £274B.
CityMaaS approached Tribalheart to work on a digital strategy but after the brand audit the entire process of rebranding, website, digital strategy and social media strategy was awarded.
STRATEGY
As CityMaaS are a leading technology startup that creates cutting edge technology through coding the idea that a new code is being created by CityMaaS emerged from the strategy.
Mission: To create a more inclusive world
Promise: Using cutting edge technology CityMaaS would bridge the gap between businesses and the disabled community
Tagline: The Code For Mobility
TACTICS
We created and initiated:
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Rebranding
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Website architecture and design
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Brand Architecture
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Customer Journeys
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Social media Strategy
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Digital Strategy
The initial logo worked so the rest of the brand architecture was built to create a synergy between the main brand and products.
RESULTS
Although a recent project in 2020, CityMaaS has already started to see growth through social media and investors are talking to CityMaaS to take them to the next level.







