SITUATION

CityMaaS is a fast growing tech start up that delivers inclusive technology for the disabled community. They work hard to bridge the gap between businesses and the disabled community which is a sector worth over £274B.

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CityMaaS approached Tribalheart to work on a digital strategy but after the brand audit the entire process of rebranding, website, digital strategy and social media strategy was awarded. 

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STRATEGY

As CityMaaS are a leading technology startup that creates cutting edge technology through coding the idea that a new code is being created by CityMaaS emerged from the strategy. 

 

Mission: To create a more inclusive world

Promise: Using cutting edge technology CityMaaS would bridge the gap between businesses and the disabled community

Tagline: The Code For Mobility

    

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TACTICS

We created and initiated:

• Rebranding

• Website architecture and design

• Brand Architecture

• Customer Journeys

• Social media Strategy

• Digital Strategy

 

The initial logo worked so the rest of the brand architecture was built to create a synergy between the main brand and products. 

 

RESULTS 

Although a recent project in 2020, CityMaaS has already started to see growth through social media and investors are talking to CityMaaS to take them to the next level.