I remember as a child in school feeling lost and confused when discussions about a book would take place. I remember listening to other children talk about a book in a way that I often question that I had even read the same book. The story beneath the story was what they would talk about and I can clearly remember thinking, “Why can it not just mean what the words say?” I had many lonely moments looking back through classics like William Shakespeare and Charles Dickens trying to see what people had been talking about. I now understand the world, a little better, and have a grasp on the idea of stories within stories as well as the fact sometimes our society is not really ready to hear the real story.
I do not know if it was just complete innocence or maybe as a child I did not have my eyes open, but I often wonder how many other people have faced this, especially as a child. Because quite frankly I would sit in a classroom and just watch in wonder at the many sides of one story people could see. I guess that start in life led to me enjoying watching the way people interact with brands, messages and products. A journey to have a real understanding of how people react to messages started before I knew what was going on and a journey that has no end.
But then again, “IT IS NOT THE DESTINATION THAT DEFINES US, BUT THE JOURNEY WE TAKE”
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